How I Drive
Results & Build
Relationships
With DMD, campaigns aren’t just launched and forgotten. I get to know your business, your goals, and your challenges so we can build something that actually moves the needle.
WHY DMD
The DMD Difference
Our customers identified 6 traits that make DMD different from other Google Ads specialists.
RESULTS ORIENTED
You want more leads and sales, not clicks. I build your ads around the numbers that matter, real revenue and true growth. I track every cent so you stop wasting money. Together, we set clear goals and hit them every time.
ADAPTABLE
Things change fast online. What works today can fail tomorrow. I watch your campaigns every day and flip the switch when needed. When trends shift or costs rise, we tweak, test, and turn things around, so you never fall behind.
STRATEGIC
No guessing. No hope. I craft a custom plan that fits your business goals and budget. We map out each step; keywords, budgets, and audiences — so your ads work like a GPS, guiding customers right to you.
INNOVATIVE
Google Ads is always adding new tricks. I’m on top of every update, beta, and smart feature. You get the latest tools and stay up to date. That means you’ll stay competitive and wont fall behind, ensuring you wont leave potential sales on the table
PASSIONATE
I love this work — and it shows in your results. I’m as excited about your wins as you are. Every campaign gets my full energy and care.
TRANSPARENT
No hidden fees. No magic boxes. I share every report in plain language so you always know what’s happening and why. You’ll see where your money goes and how it turns into real results, every step of the way.
THE PROCESS
How It Works
Checking Under The Hood
Before we do anything, I peek inside your account to find where money leaks out. I look at your settings, tracking, and past results to spot missed chances and hidden problems. You’ll know exactly what’s working — and what’s holding you back — before we move on.
Laying The Foundations
Next, we build a rock‑solid base for your ads. I set up your campaigns, budgets, and conversion tracking so every sale & lead is counted. With the right structure in place, you’ll stop guessing and start making smart, data‑backed choices.
Building & Strategizing Your Google Ads For Success
Now we bring your ads to life. I choose the right keywords, craft clear messages, and target the people who matter most to your business.
Optimisation, Improvements And Maintenance
Once your ads are live, I don’t just walk away. I fine‑tune bids, swap out underperforming ads, and adjust settings so your campaigns keep getting better. That way, you avoid wasted spend and always stay on track.
Regular Testing
Testing is how we turn good campaigns into great ones. I run small experiments on headlines, calls‑to‑action, audiences, and more — so you know exactly what clicks. You won’t miss out on better performance because we’re always learning.
Clear Reporting, No Guesswork
You deserve to see straight results, not confusing numbers. I send you simple reports that explain what happened, why it matters, and what to do next. No jargon. No mystery. Just clear facts so you can feel confident in every decision.
Get Fast Answers And Clear Guidance
Got a question? I’m here. You won’t wait days for a reply or get left hanging when a problem pops up. I give you quick, plain‑English advice so you can move forward without fear or frustration.
Stay In The Loop With Regular Check-Ins
We’ll set up regular catch‑ups — calls or emails — so you always know how your ads are doing. You’ll get updates on wins, challenges, and next steps. That way, you’re never out of the loop and always have a clear path forward.
Always Know Someone’s In Your Corner
Running ads alone can feel overwhelming. With me by your side, you have a guide who’s ready to jump in whenever you need help. From big strategy moves to tiny tweaks, you’ll always feel empowered knowing you have someone fighting for your growth.
YOUR NEXT STEP
Get Started With Free DMD Discovery Call.
If you are a business or individual looking to grow through Google Ads, request a free discovery call.
After our discovery call you will walk away with
- Space to unpack your marketing challenges and goals
- A solid understanding of whether Google Ads is the right move
- An experienced take on what’s holding your results back
"Dean demonstrates exceptional tenacity and determination in everything he does. His work ethic is unmatched, and he consistently went above and beyond to ensure he gave 100% to upskill himself as quickly as possible. He is someone who takes pride in his work and always strives for excellence - holding himself accountable to a very high level. Dean possesses a sound technical knowledge of Google Ads, which is instrumental in driving successful campaigns, that he manages. He is always up-to-date with the latest industry trends and best practices, which allows him to provide innovative solutions that deliver results. Aside from his technical skills, Dean also cares deeply about the success of our business. He always goes out of his way to build strong relationships. His tenacity, technical know-how, and commitment to success make him an excellent candidate for any organisation. Truly a remarkable and inspirational professional."
Brett Perlstein
CEO & Founder of SearchKings Africa
"Dean and I worked together at eComplete, where I was the Account Manager and he served as the Google Ads specialist. Dean is a dedicated professional who is truly passionate about his work. He consistently goes above and beyond, giving 110% in everything he does. His work ethic is exceptional, and I personally gained a lot from working with him. Dean has a natural ability to teach and explain things in a clear, approachable way, which made collaborating with him a valuable learning experience. Not only was it a pleasure to work with Dean, but it was also a lot of fun. I highly recommend him to anyone looking for a knowledgeable and hardworking professional."
Lisa Rousseau
Digital Marketer
"Dean is an exceptional PPC advertiser with whom I had the privilege of working with at GroupM. His vast wealth of knowledge in paid media and digital advertising is truly impressive, and he consistently demonstrates a willingness to share his expertise with those around him. Dean’s strategic approach to campaign management, combined with his analytical mindset, ensures that every project he touches achieves outstanding results. Beyond his technical skills, Dean is a fantastic team player, always approachable and eager to support others in solving challenges or improving their skills. I highly recommend Dean to anyone looking for a knowledgeable, dedicated, and collaborative professional. It was a pleasure working alongside him, and I’m confident he’ll excel in any endeavor he pursues."
Michelle Swart
Digital Media Executive
"I had the pleasure of working with Dean, and I can confidently say he’s one of the most detail-oriented and customer-focused professionals I’ve come across. His ability to simplify complex Google Ads concepts and make them easy to understand is truly impressive. Dean is passionate about helping businesses grow, and his teaching approach reflects that. He creates tailored plans, gives hands-on support, and ensures his clients feel confident using Google Ads. Whether it’s training, account management, or strategy development, Dean always goes the extra mile to deliver great results. What I admire most about Dean is his dedication to providing excellent service. He’s meticulous in his work, communicates clearly, and always strives to exceed expectations. If you’re looking for someone to help you master Google Ads or take your campaigns to the next level, I highly recommend Dean."
Dillan Ramrattan
Analytics Director
"I’ve had the privilege of working with Dean and can confidently say he’s a master at simplifying the complexities of Google Ads. His ability to tailor strategies, deliver hands-on support, and empower businesses to achieve measurable growth is unmatched. Dean’s dedication to helping others succeed, combined with his technical expertise and approachable teaching style, makes him an invaluable asset. If you’re looking to elevate your digital advertising or master Google Ads, I highly recommend Dean!"
Joshua L.
Co-worker
"I had the pleasure of working alongside Dean, and I can confidently say he is an exceptional professional in the realm of Google Advertising. Dean’s expertise goes beyond just understanding the mechanics of ad campaigns—he ensures that every detail is optimized daily to drive the best possible results. What truly sets Dean apart is his dedication to continuous improvement. His ability to analyze campaign performance and make data-driven decisions is unmatched, ensuring our advertising efforts always stayed ahead of the competition. His proactive approach to implementing optimizations daily meant that no opportunity for growth was ever overlooked. Beyond his technical skills, Dean is a collaborative team player who consistently brings innovative ideas to the table. His professionalism, creativity, and commitment make him a standout in his field. If you’re looking for someone to elevate your Google Advertising campaigns and maximize your ROI, Dean is the person you want on your team."
Anke Nel
Co-worker
"From the moment I met Dean he showed a keen interest to learn, grow and further his knowledge in the digital space. Today, his knowledge of the digital landscape - specifically Google Ads - is second to none. His ability to analyze numbers is key to his success as an account and customer relationship manager with all decisions he makes being backed up and shown through the data he collects. Besides for his skills and knowledge in the space, he has an unbelievable ability to foster relationships with his clients and can place himself into the clients business seamlessly. Working with him is a treat and I would recommend his services to anyone who is looking to work with a specialist who is able to really explain every detail of his work and the numbers to you as a business owner. His presence, care and drive for success is the cherry on top. Besides for his infectious attitude, you will also enjoy Dean’s great sense of humor. It’s a pleasure to work with him and I hope our paths will cross again in the future! "
Adam Stern
PPC Campaign Manager at Powtoon
TESTIMONIALS
Feedback That Speaks For Itself
These aren’t just testimonials — they’re reflections from people I’ve had the privilege of working alongside.
Whether we collaborated on campaigns, worked together on a team, or they led me in a role, each of them has seen my approach to marketing, communication, and performance first-hand.
Here’s what they had to say about working with me.