Questions, answered plainly

Me. I work alone, so the person you speak to on the discovery call is the person who logs into your account, builds your campaigns and sends your reports. No juniors, no hand-offs.

Yes. I’m based in Cape Town and work with clients in South Africa, the UK and the US, and I’ve worked with businesses in Kenya too. Cape Town is on UK working hours, which makes calls easy.

It depends on how many campaigns you run and how hands-on you want me to be. Your ad spend is separate and is paid straight to Google. After the discovery call I send a tailored proposal with a clear, fixed fee.

Always. The account, the data and the tracking belong to you. If we ever stop working together, you keep everything.

Yes. Some of my favourite coaching clients started from zero. If my mom can understand Google Ads, so can you.

We spend about thirty minutes on your goals and what is happening in your account now. You leave with an honest view of whether Google Ads is the right move and what is holding your results back. If there is a fit, I send a tailored proposal.

It depends on the size of your account and how hands-on you want me to be. After the discovery call I send a tailored proposal with a clear, fixed fee. Your ad spend is separate and is paid directly to Google, so you always see exactly what the clicks cost.

No lock-in. We work month to month. I’d rather keep you because it’s working than because a contract says so. I do suggest giving a new account three months to settle, because Google’s systems need data to learn.

It depends on your market and what a customer is worth to you. As a rough guide, most small businesses I work with spend between R5 000 and R50 000 a month with Google. I’ll give you a realistic number on the discovery call.

Search campaigns can bring enquiries within days. Getting to a steady, profitable account usually takes two to three months of testing and tuning. If tracking needs fixing first, we start there.

No. I never contact your clients, and I never pitch to them, during our work together or after it. That’s in writing, in the agreement we both sign.

Yes, an NDA and a non-solicitation agreement before you share any client details.

Yes. Reports and dashboards carry your branding, and I can join calls as part of your team if you want me to.

The basic audit checks the foundations: tracking, structure, settings and obvious waste. The advanced audit covers all 30 questions, including Performance Max, remarketing, Display and Video, and comes with a full roadmap and a walkthrough call.

Yes, read-only access is enough. You stay the owner, and you can remove me the moment the audit is done.

Anyone running Google Ads who wants a second opinion: business owners, fractional CMOs, marketing managers, and agencies checking an account before a pitch or a handover.

Yes. I’ll set up the account in your name, install conversion tracking, build the first campaigns and show you how it all fits together.

Rebuilding an existing account so the budget goes where it earns the most. It usually means fewer, cleaner campaigns, better tracking, and keywords grouped around what you actually sell.

Yes. GA4, Google Tag Manager, conversion tracking for forms, calls, WhatsApp and purchases, and enhanced conversions where it helps.

Yes. I’ve coached complete beginners and agency paid media managers. We start wherever you are. If my mom can understand Google Ads, so can you.

Two hours. In my experience people start to tire after that, and two hours is enough to learn something properly and practise it.

Online by screen share, wherever you are. If you’re in or around Cape Town, I’m happy to teach in person.

Ideally, yes. Learning on your own campaigns is faster and stickier than any example. If you don’t have an account yet, we build one together.

No. It isn’t SETA or Google accredited, and it isn’t trying to be. It’s practical training built around your team’s real accounts and problems. For a certificate, Google Skillshop is free.

Workshops work best with up to about 12 people, so everyone gets hands-on time and can ask questions.

Both. Online anywhere, or in person in Cape Town. Travel elsewhere can be arranged.