Done for you
Google Ads management, explained as I go
I manage your Google Ads account every week: strategy, build, bids, budgets, search terms, ads and testing. And every month I tell you, in plain English, what happened and why.
In short: monthly Google Ads management by a senior specialist who works alone, for businesses in South Africa, the UK and the US. You own the account. No lock-in.
How it works
A tailored proposal
One clear monthly fee, agreed after a free discovery call. Your ad spend is paid straight to Google. Month to month.
2 retainer slots open: 20 hours a month each
I keep my client list small on purpose, so every account gets real attention. Need more time? One 40-hour slot is also possible.
What’s included
Everything a good agency does. Without the agency.
- A proper start. An audit of your account and tracking before I change anything.
- Strategy around your numbers. Goals, margins and budget first, then keywords and campaigns.
- Conversion tracking that tells the truth. Enquiries, calls and sales counted properly, so decisions are based on real data.
- Weekly optimisation. Bids, budget pacing, search terms and negatives, ad testing, audiences and offers.
- Every channel that fits. Search, Performance Max, Shopping, Display, YouTube and Microsoft Ads.
- Plain-English reporting. What happened, why it matters, and what I’m doing next.
- Direct access to me during business hours. Fast answers, no ticket system.
Jargon, translated are the searches we tell Google to ignore. They’re often the quickest way to stop wasting money.
What’s not included
- Your ad spend. That’s paid straight to Google, from your card, in your account.
- Website builds. I’ll give honest landing page feedback, and I can point you to people who build sites well.
- Meta, TikTok and LinkedIn ads. I stick to what I’m best at: Google and Microsoft.
Levels of support
Four levels. Pick how hands-on you want me.
Every level is quoted in a tailored proposal after the discovery call. Setup and ad spend are separate.
Iron
Start-ups and solopreneurs getting visible for the first time.
- Basic account build or rebuild
- Optimisation once a month
- Monthly results email
- One catch-up call a month
Most chosen
Bronze
Small teams that need an expert setup and steady growth.
- Account build or rebuild
- Optimisation every two weeks
- Looker Studio dashboard
- Two catch-up calls a month
Silver
Growing businesses that want more hands-on support.
- Everything in Bronze
- Daily budget monitoring
- Customer list uploads
- KPI and budget tracker, optimisation log
- Three catch-up calls a month
Gold
Ambitious businesses that want done-for-you plus strategy.
- Everything in Silver
- Advanced conversion tracking
- Creative brief support
- Scaling roadmap and wider strategy
- Four catch-up calls a month
Not sure which fits? That’s what the discovery call is for. I’ll recommend the smallest level that does the job.
The difference
Me vs a typical agency
| Typical agency | Working with me | |
|---|---|---|
| Who runs your account | Often a junior, after a senior sells to you | Me, a senior specialist, every time |
| Contracts | 6 to 12 month lock-ins are common | Month to month |
| Account ownership | Sometimes held in the agency’s name | Always yours, with all the data |
| Reporting | Dashboards full of jargon | Plain English: what, why, what’s next |
| Access | Account manager, ticket queue | Direct to me during business hours |
| Learning | Not their job | Built in. You’ll understand your account |
Proof
What good management looks like
Same market, less money, far better results.
In plain EnglishBefore, every R1 spent on ads brought back 70c. After, it brought back R2.91, and the monthly bill halved. The biggest fix was tracking that had been counting page views as sales.
Getting started
From first call to first report
Free discovery call
Thirty minutes on your goals, your numbers and what’s happening in the account now.
Proposal
A tailored plan and a clear monthly fee. No surprises.
Access and audit
You give me access to your account (you stay the owner). I audit it and fix tracking first.
Build and launch
New or restructured campaigns go live, with a short walkthrough of what I built.
Monthly rhythm
Weekly optimisation, a plain-English report and a catch-up call every month.
Questions
Google Ads management FAQs
How much does Google Ads management cost?
It depends on the size of your account and how hands-on you want me to be. After the discovery call I send a tailored proposal with a clear, fixed fee. Your ad spend is separate and is paid directly to Google, so you always see exactly what the clicks cost.
Is there a minimum contract?
No lock-in. We work month to month. I’d rather keep you because it’s working than because a contract says so. I do suggest giving a new account three months to settle, because Google’s systems need data to learn.
How much should I spend on ads?
It depends on your market and what a customer is worth to you. As a rough guide, most small businesses I work with spend between R5 000 and R50 000 a month with Google. I’ll give you a realistic number on the discovery call.
How soon will I see results?
Search campaigns can bring enquiries within days. Getting to a steady, profitable account usually takes two to three months of testing and tuning. If tracking needs fixing first, we start there.
Do you manage Microsoft Ads, YouTube and Performance Max?
Yes. Search, Performance Max, Shopping, Display, YouTube and Microsoft (Bing) Ads, plus GA4 and conversion tracking. I’ll only recommend the ones that make sense for your goals.
What reports will I get?
A plain-English monthly report and a catch-up call: what happened, why, and what I’m doing next. On higher tiers you also get a live Looker Studio dashboard.
Do you work with clients outside South Africa?
Yes. I manage accounts for clients in South Africa, the UK and the US. Cape Town is on UK working hours and overlaps with US East Coast mornings.
Are there industries you don’t work with?
I don’t take on alcohol, cannabis, gambling or adult accounts.
Let’s talk
Start with a free discovery call
Thirty minutes, no charge. We look at what is working, what is not, and whether Google Ads is right for you. If I can help, a proposal follows. If I can’t, I’ll tell you.
2 retainer slots open: 20 hours a month each
You’ll speak to me, not a sales rep. And I’m the one who works on your account.