Do it with me
Google Ads setup, restructures and tracking you can trust
A strong setup is the difference between wasted spend and real growth. I build or rebuild your account properly, install tracking that tells the truth, and show you how it all works.
In short: one-off Google Ads account builds, restructures, conversion tracking (GA4 and Tag Manager) and campaign strategy, with a handover walkthrough or ongoing management afterwards.
New account build
Account in your name, tracking installed, first campaigns built around your best products or services.
Restructure
A messy account rebuilt so your budget stops spreading thin and starts working where it earns most.
Conversion tracking
GA4, Tag Manager and Google Ads conversions for forms, calls, WhatsApp and sales. Counted once, correctly.
Why tracking comes first
If the numbers are wrong, everything is wrong
Google’s bidding is only as smart as the data you feed it. When tracking counts the wrong things, Google gets very good at finding the wrong people.
It’s the most common problem I find. Page views counted as sales. Every form submission counted twice. Calls not counted at all. The account looks fine, and the bank account disagrees.
In plain EnglishA conversion is whatever you tell Google counts as a win. Tell it the wrong thing and it will happily chase more of the wrong thing.
So every build starts with tracking: what counts as a lead or a sale for your business, set up once, tested, and connected to GA4 so you can see the whole journey.
- Form submissions, calls, WhatsApp clicks and purchases
- GA4 and Google Tag Manager, set up in your name
- Consent Mode for POPIA and GDPR
- Enhanced conversions where they help
After the build
Take it from here, or let me carry on
Option one
Handover and walkthrough
I walk you or your team through everything I built, why, and what to watch each week. A written summary too.
Questions
Setup FAQs
Can you set up Google Ads for a brand-new business?
Yes. I’ll set up the account in your name, install conversion tracking, build the first campaigns and show you how it all fits together.
What is a restructure?
Rebuilding an existing account so the budget goes where it earns the most. It usually means fewer, cleaner campaigns, better tracking, and keywords grouped around what you actually sell.
Do you set up GA4 and Google Tag Manager?
Yes. GA4, Google Tag Manager, conversion tracking for forms, calls, WhatsApp and purchases, and enhanced conversions where it helps.
Can you also help with strategy for a single campaign or launch?
Yes. I do ad hoc strategy for launches, events and campaigns across the funnel, from awareness to remarketing. I’ve advertised events like Ultra Music Festival and Ballito Big Week.
What happens after the build?
You choose: I hand it over with a walkthrough so you or your team can run it, or I keep managing it on a monthly plan.
Let’s talk
Starting fresh or fixing a mess?
Either way, start with a free call. I’ll tell you what the build involves and what it costs.
You’ll speak to me, not a sales rep. And I’m the one who works on your account.