For agencies
White label Google Ads, by a senior specialist you never have to hire
You sell Google Ads under your brand. I do the work behind the scenes: audits, builds, management and reporting. Your client never knows I exist, and I never contact them.
In short: white label Google Ads delivery for agencies in South Africa, the UK and the US, by one agency-trained specialist (ex SearchKings, WPP, eComplete). Priced per account, month to month, on UK working hours.
Why agencies use me
Senior capacity, without the salary or the risk
Agency-trained
Five years inside SearchKings, WPP (Mindshare, GroupM) and eComplete. I know how agencies work, report and get audited by clients.
One specialist, not a team
Not an offshore production line. The same senior person on every account, who knows your clients’ history.
On your hours
Cape Town works the full UK day and US East Coast mornings. Same-day replies, live calls when you need them.
What I do
Everything, or just the part you’re short on
- Audits and second opinions before you pitch, or when a client asks “is this working?”
- Account builds and restructures, including conversion tracking and GA4.
- Ongoing management of Search, Performance Max, Shopping, Display, YouTube and Microsoft Ads.
- Reporting under your brand: monthly reports and Looker Studio dashboards.
- Pitch support: strategy and forecasts you can present as your own.
- Upskilling your team through team workshops, if you’d rather grow the skill in-house.
The fine print, up front
What you can count on
| Promise | Detail |
|---|---|
| Confidentiality | NDA and non-solicitation signed before you share anything. I never contact or pitch your clients. |
| Your brand | Reports, dashboards and emails in your name. I can join calls as part of your team. |
| Replies | Same working day for questions, within 2 hours for urgent issues |
| New account build | Live within 5 to 10 working days of access and brief |
| Audit | Usually within 5 working days. Large multi-platform audits can take up to two weeks |
| Commitment | Start with one account. Month to month after that. |
How it works
Onboarding in four steps
Intro call
We talk about your agency, your clients and where you need help.
Paperwork
NDA, non-solicitation and a simple agreement. Pricing per account, agreed up front.
First account
You add me to the client’s account under your manager account. I audit first and share findings with you only.
Rhythm
Work, reports in your brand, and a regular check-in with you. Add accounts when you’re ready.
From people who worked with me in agencies
What agency leaders say
“Dean demonstrates exceptional tenacity and determination in everything he does. His work ethic is unmatched, and he consistently went above and beyond to upskill himself as quickly as possible. Dean possesses a sound technical knowledge of Google Ads, which is instrumental in driving successful campaigns that he manages. He is always up to date with the latest industry trends and best practices. Aside from his technical skills, Dean also cares deeply about the success of our business.”
Brett PerlsteinCEO and Founder, SearchKings Africa
Dean’s manager at SearchKings
“I had the privilege of working with Dean on the Ford South Africa account during his time at Mindshare. Dean has a true passion for his craft and consistently tackles every project with energy, enthusiasm and deep expertise. What stood out most to me was his ability to balance strategic thinking with hands-on execution. He combines a strong command of media fundamentals with a forward-looking perspective.”
Barend StrydomSenior Digital Lead, Strategy and Ecommerce, Mindshare South Africa
Worked with Dean on the Ford South Africa account
Questions
White label FAQs
Will you ever contact our client?
No. I never contact your clients, and I never pitch to them, during our work together or after it. That’s in writing, in the agreement we both sign.
Do you sign an NDA?
Yes, an NDA and a non-solicitation agreement before you share any client details.
Can reports go out under our brand?
Yes. Reports and dashboards carry your branding, and I can join calls as part of your team if you want me to.
What are your working hours?
I’m in Cape Town, which is one hour ahead of the UK in summer and two hours ahead in winter. So I work your full UK day, and overlap with US East Coast mornings.
How do you price white label work?
Per client account, based on the account’s size and how much you need from me, quoted in GBP, USD or ZAR. Start with one account, month to month, and see how we work together.
Can you take over accounts another specialist built?
Yes. I start with an audit so we both know what’s there, then fix the foundations before scaling.
Let’s talk
Let’s talk about your first account
A quick call about your agency and your clients. If it’s a fit, we start with one account, month to month.
2 retainer slots open: 20 hours a month each
You’ll speak to me, not a sales rep. And I’m the one who works on your account.