How I work
Five steps. The fifth is what makes it different.
Most Google Ads specialists do the first four. I add the fifth: making sure you understand your account, so you make better decisions and depend on me less over time.
Audit
Checking under the hood. I look at your settings, tracking and history to find where money leaks out.
Deliverable: a prioritised fix list
Strategy
Laying the right foundations. A plan built around your goals, margins and budget, with KPIs that mean something.
Deliverable: a written plan
Build
Doing it properly. Campaigns, conversion tracking and structure set up using proven best practice.
Deliverable: a clean account
Optimise
Keeping momentum. Bids, budgets, search terms, ads and tests, managed every week, reported in plain English.
Deliverable: a monthly report you understand
The difference
Educate
The step agencies skip. I explain what I did and why, so you can make better decisions and, if you want, run it yourself one day.
Deliverable: a more confident you
Freelancer or agency?
Why one specialist can beat a whole agency
For most small and mid-sized accounts, the difference isn’t the size of the team. It’s whether the person doing the work is senior, focused and accountable.
Agency
- More people, more hand-offs
- Senior sells, junior delivers
- Good for very large, multi-channel accounts
Doing it yourself
- Cheapest on paper
- Costly mistakes while you learn
- Great if you get coached properly
Working with me
- Senior, agency-trained, hands-on
- One person who knows your account
- Management, coaching, or both
What I care about
The way I work
Results first
Leads and sales, not clicks. Every campaign is built around the numbers that matter to your business.
Straight talking
No hidden fees, no black box. Every report in plain language.
Always learning
Google changes constantly. I stay on top of updates, betas and new features so you don’t have to.
Genuinely invested
I’m as pleased about your wins as you are. Every account gets my full attention.
Let’s talk
Start with a free discovery call
Thirty minutes, no charge. We look at what is working, what is not, and whether Google Ads is right for you. If I can help, a proposal follows. If I can’t, I’ll tell you.
2 retainer slots open: 20 hours a month each
You’ll speak to me, not a sales rep. And I’m the one who works on your account.