Dean Lurie, Google Ads specialist and coach
I run your Google Ads, and I teach you how it works.
Agency-trained on accounts like Ford and BMW, now working one to one with business owners, agencies and people who want to learn. Everything explained in plain English.
| Campaign | Cost | Conv. |
|---|---|---|
| Brand | R2 140 | 418 |
| Broad: services 2 | R9 870 | 702 |
| Performance Max 3 | R12 170 | 192 |
- This number wasn’t accurate. Page views were being counted as sales, so every decision was a guess.
- R4 000 a month on searches like “free” and “jobs”. Nobody buys from those clicks.
- Fix this first: Performance Max can’t learn from data that isn’t real.
- MSc Digital Marketing, Rutgers University
- Ex SearchKings, WPP and eComplete
- Google Ads certified: Search, Display, Video, Shopping
- Speaker, Marketing Indaba 2025
“He was extremely helpful in scaling our agency and serving our B2B SaaS clients.”
Ryan AllisCEO, SaasRise
“What really sets him apart is his patience, attention to detail, and ability to meet you wherever you are in your learning journey.”
Mbali MashuganePaid Media Manager, Green Park Digital
“Dean possesses a sound technical knowledge of Google Ads, which is instrumental in driving successful campaigns.”
Brett PerlsteinCEO and Founder, SearchKings Africa
Why people choose me
Agencies do it. Coaches explain it. I do both.
Most businesses have to choose between someone who runs their ads and never explains them, and someone who explains ads but won’t touch the account. You shouldn’t have to.
A typical agency
- You meet a senior person, then a junior runs the account
- Reports full of jargon and vanity numbers
- You’re kept dependent on them
- Lock-in contracts are common
A typical coach or course
- Teaches general principles
- Won’t log in and fix your account
- Examples from someone else’s business
- You’re on your own once it ends
Working with me
- The person you meet is the person in your account
- Reports that break it down simply: what happened, why, and what’s next
- I teach as I go, so you get more capable, not more dependent
- You own your account and data, month to month
Who I help
Four ways in. One person doing the work.
Most popular
Business owners and marketing leads
Google Ads Management
You want Google Ads to bring in customers, and you want to understand what your money is doing.
Agencies
White Label Google Ads
You need a senior paid search specialist behind the scenes, without hiring one.
Individuals
1:1 Coaching
You want to learn Google Ads properly, from someone who explains it at your pace.
Teams
Team Training
Your paid media team needs a practical, current workshop built around your real accounts.
Proof, not promises
Half the spend. Four times the return.
A national online retailer was running Google Ads in-house, competing with Takealot and Woolworths on a small budget. The account looked busy. It was losing money.
I rebuilt the tracking, cleaned up the product feed, cut the waste and restructured around the best sellers. Six months later, the account was profitable.
What that meansBefore, every R1 spent on ads brought back 70c. After, it brought back R2.91, and the monthly bill halved. The biggest fix was tracking that had been counting page views as sales.
How I work
Five steps. The last one is the one that matters.
Every engagement follows the same shape, whether it’s a one-off audit or ongoing management.
Audit
Checking under the hood. I look at your settings, tracking and history to find where money leaks out.
Deliverable: a prioritised fix list
Strategy
Laying the right foundations. A plan built around your goals, margins and budget, with KPIs that mean something.
Deliverable: a written plan
Build
Doing it properly. Campaigns, conversion tracking and structure set up using proven best practice.
Deliverable: a clean account
Optimise
Keeping momentum. Bids, budgets, search terms, ads and tests, managed every week, reported so it makes sense.
Deliverable: a monthly report you understand
The difference
Educate
The step agencies skip. I explain what I did and why, so you can make better decisions and, if you want, run it yourself one day.
Deliverable: a more confident you
Choose your path
Learn it, do it with me, or let me do it.
Learn it
I teach you
Build the skills to run Google Ads yourself, one to one or as a team.
Two-hour sessions, online or in person in Cape Town.
Do it with me
We fix it together
I audit or rebuild your account and show you what I changed, so you can take it from there.
One-off projects with a fixed scope and a fixed quote.
Do it for me
I run it for you
I manage your account every week and keep you in the loop without the jargon.
Month to month, no lock-in.
MSc, RutgersHi, I’m
Dean.
I started out in sports sponsorship. When Covid hit, I retrained with an MSc in Digital Marketing from Rutgers, then spent five years in agencies including SearchKings, WPP and eComplete, running Google Ads for brands like Ford, BMW and Levi’s.
Agency life taught me the craft. It also taught me that clients are rarely told what’s going on in their own accounts. So I went out on my own, to do the work properly and explain it as I go.
If my mom can understand Google Ads, so can you.
Not ready to talk yet?
Check your own account in ten minutes
These are twelve of the thirty questions I ask in a paid audit. Answer them, get a green, amber or red score straight away, and I’ll email you the full report with what to fix first.
No login to your account needed. Just honest answers.
From the notebook
Google Ads, explained
Practical articles for business owners and marketers. No jargon without a translation.
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Freelancer, agency or do it yourself: who should run your Google Ads?
Freelancer, agency or do it yourself: who should run your Google Ads?
An honest comparison from someone who has worked in agencies and now works alone. Including when you shouldn’t hire anyone.
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How much does Google Ads management cost in South Africa? (2026)
How much does Google Ads management cost in South Africa? (2026)
Agency fees, freelancer rates and ad spend, explained in rand, pounds and dollars. What you should pay and what you should get.
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Is your Google Ads conversion tracking lying to you?
Is your Google Ads conversion tracking lying to you?
The most common, and most expensive, Google Ads mistake I find. How to check yours in ten minutes, step by step.
Who will actually work on my account?
Me. I work alone, so the person you speak to on the discovery call is the person who logs into your account, builds your campaigns and sends your reports. No juniors, no hand-offs.
Do you work with businesses outside South Africa?
Yes. I’m based in Cape Town and work with clients in South Africa, the UK and the US, and I’ve worked with businesses in Kenya too. Cape Town is on UK working hours, which makes calls easy.
How much does Google Ads management cost?
It depends on how many campaigns you run and how hands-on you want me to be. Your ad spend is separate and is paid straight to Google. After the discovery call I send a tailored proposal with a clear, fixed fee.
Will I own my Google Ads account?
Always. The account, the data and the tracking belong to you. If we ever stop working together, you keep everything.
I’ve never run Google Ads. Can you still help?
Yes. Some of my favourite coaching clients started from zero. If my mom can understand Google Ads, so can you.
What happens on the discovery call?
We spend about thirty minutes on your goals and what is happening in your account now. You leave with an honest view of whether Google Ads is the right move and what is holding your results back. If there is a fit, I send a tailored proposal.
Let’s talk
Start with a free discovery call
Thirty minutes, no charge. We look at what is working, what is not, and whether Google Ads is right for you. If I can help, a proposal follows. If I can’t, I’ll tell you.
Larger retainer slots are limited. Get in touch before they go.
You’ll speak to me, not a sales rep. And I’m the one who works on your account.