Insights
Google Ads, explained
Practical articles for business owners and marketers, written by me. Every bit of jargon gets a translation.
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Freelancer, agency or do it yourself: who should run your Google Ads?
Freelancer, agency or do it yourself: who should run your Google Ads?
An honest comparison from someone who has worked in agencies and now works alone. Including when you shouldn’t hire anyone.
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How much does Google Ads management cost in South Africa? (2026)
How much does Google Ads management cost in South Africa? (2026)
Agency fees, freelancer rates and ad spend, explained in rand, pounds and dollars. What you should pay and what you should get.
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Is your Google Ads conversion tracking lying to you?
Is your Google Ads conversion tracking lying to you?
The most common, and most expensive, Google Ads mistake I find. How to check yours in ten minutes, in plain English.
Not ready to talk yet?
Check your own account in ten minutes
These are twelve of the thirty questions I ask in a paid audit. Answer them, get a green, amber or red score straight away, and I’ll email you the full report with what to fix first.
No login to your account needed. Just honest answers.