Learn with me
Google Ads coaching that starts where you are
One-to-one coaching, built around your account, your goals and your pace. From complete beginners to agency paid media managers, I make Google Ads make sense.
In short: 1:1 Google Ads coaching with Dean Lurie, in two-hour online screen-share sessions (or in person in Cape Town), with a bespoke learning plan based on what you already know.
The 2-hour session
Two focused hours
Planned around what you already know, agreed on a free discovery call.
- Online screen share, or in person in Cape Town
- Your account, your goals
- Written action list after every session
Why coaching with me
Teaching is the part of this job I love most
This isn’t a course or a YouTube playlist. It’s one to one, on your account, with someone who has managed Google Ads for global brands and small businesses alike.
I take teaching seriously. It’s a responsibility, and I feel lucky to do it for a living. My job is to make you capable, not dependent on me.
My ruleIf I can’t explain it in plain English, I don’t understand it well enough. If my mom can understand Google Ads, so can you.
We cover the fundamentals properly, and go as deep as you want: Performance Max, Shopping feeds, tracking, bidding strategy, reporting to your boss.
How a session works
Before, during and after
Before
I get to know you
On the free discovery call, I find out where you are: what you know, what you’re stuck on, and what you want to be able to do. Then I build your learning plan.
During
Two focused hours
We work on screen, in your account where possible. I explain, you drive. Questions are the point, not an interruption.
After
You leave with actions
A short written summary with clear next steps, so you can practise before the next session. Plus email support between sessions.
Your learning plan
A typical six-session path
Every plan is different. This is the shape most people follow.
Foundations
How Google Ads really works: auctions, Quality Score, match types, in plain English.
Tracking
Conversions, GA4 and why data quality decides everything.
Build
Structure, keywords and ads. We build a campaign together, start to launch.
Optimise
Search terms, negatives, bids, budgets and testing.
Beyond search
Performance Max, Shopping, Display, YouTube and remarketing.
Your system
A weekly routine and a report you can run on your own.
Is it for you?
Who coaching suits
Great fit
- Business owners who want to run their own ads with confidence
- In-house marketers who’ve inherited a Google Ads account
- Freelancers adding paid search to their services
- Junior paid media managers and customer acquisition specialists
- Anyone who’s tried to learn it alone and got stuck
Probably not a fit
- You want someone to just do it for you. That’s management.
- You want a certificate. Google’s free Skillshop courses do that.
- You’re advertising alcohol, gambling or adult products.
What people say about my teaching
Clear, patient and practical
“Dean has a remarkable ability to empower businesses and individuals through tailored Google Ads services and training. With his MSc in Digital Marketing, his knowledge is impressive, but it’s his passion for helping clients succeed that sets him apart. He has a unique talent for breaking down complex concepts, making Google Ads accessible for all levels, whether you’re a beginner or fine-tuning your campaigns.”
Valentine MaruzivaPips Cartel Forex Trading Group
Coaching and services client
“Dean and I worked together at eComplete, where I was the Account Manager and he was the Google Ads specialist. He consistently goes above and beyond. Dean has a natural ability to teach and explain things in a clear, approachable way, which made collaborating with him a valuable learning experience. Not only was it a pleasure to work with Dean, it was also a lot of fun.”
Lisa RousseauDigital Marketer
Account Manager alongside Dean at eComplete
“I can confidently say he’s one of the most detail-oriented and customer-focused professionals I’ve come across. His ability to simplify complex Google Ads concepts and make them easy to understand is truly impressive. He creates tailored plans, gives hands-on support, and makes sure his clients feel confident using Google Ads.”
Dillan RamrattanAnalytics Director
Worked with Dean
Teams too
Training a whole team?
I run practical workshops for agency and in-house paid media teams.
Team training and workshops
I’ve never used Google Ads. Is coaching for me?
Yes. I’ve coached complete beginners and agency paid media managers. We start wherever you are. If my mom can understand Google Ads, so can you.
How long is a session?
Two hours. In my experience people start to tire after that, and two hours is enough to learn something properly and practise it.
Is it online or in person?
Online by screen share, wherever you are. If you’re in or around Cape Town, I’m happy to teach in person.
Do we work in my own account?
Ideally, yes. Learning on your own campaigns is faster and stickier than any example. If you don’t have an account yet, we build one together.
How many sessions will I need?
It depends on your goal. Some people want one session to sanity-check their setup. Others do a series over six to eight weeks to learn it end to end. I’ll suggest a plan after the discovery call.
What does it cost?
Coaching is charged per session. I’ll confirm the cost once we’ve agreed your learning plan on the free discovery call.
How is this different from a course?
A course teaches everyone the same thing. Coaching starts with what you already know, focuses on what’s missing, and uses your real account and your real goals.
Let’s talk
Start with a free discovery call
We’ll work out where you are and what you want to learn. Then I’ll suggest a plan. No obligation.
You’ll speak to me, not a sales rep. And I’m the one who works on your account.