For teams
Google Ads training for teams that already do the work
Practical workshops for agency and in-house paid media teams. We tackle the problems your team faces right now, using your real accounts.
In short: Google Ads workshops for agencies and in-house marketing teams, online or in Cape Town. Each covers a current problem, a new Google Ads topic and a live search build case study with feedback.
The format
Three parts, every workshop
Part one
Your current problem
The thing your team is wrestling with right now: a campaign that stalled, a client asking hard questions, tracking that doesn’t add up.
Part two
What’s new in Google Ads
A topic your team wants to understand properly, from Performance Max changes to AI features and new reporting.
Part three
A search build case study
Your team builds or restructures a campaign. I review it live and give honest, specific feedback.
Two tracks
For agencies and for in-house teams
Agencies
Sharpen the team you already have
- Level up junior and mid-level specialists
- Consistent standards across every client account
- Audit and reporting skills your clients notice
Taught by someone who has worked inside SearchKings, WPP and eComplete.
In-house teams
Stop depending on outside help for everything
- Understand what your agency is doing, and question it
- Run everyday optimisation yourselves
- Report to leadership with confidence
Plain English, no matter how technical it gets.
Formats
Pick what fits your calendar
| Format | Length | Best for |
|---|---|---|
| Focused session | 2 hours | One topic or one problem, solved |
| Half-day workshop | 3 to 4 hours | The full three-part format |
| Series | 4 to 6 sessions | Building a team’s skills end to end |
Send this to your managerA half-day workshop costs less than one month of a junior hire, and the whole team walks away better at the job.
Speaking
Also on stage
I spoke about Google Ads at the Marketing Indaba 2025 and on the SA Digital Marketing Podcast. I’m open to talks, panels and podcasts.
Is the training accredited?
No. It isn’t SETA or Google accredited, and it isn’t trying to be. It’s practical training built around your team’s real accounts and problems. For a certificate, Google Skillshop is free.
How many people can attend?
Workshops work best with up to about 12 people, so everyone gets hands-on time and can ask questions.
Online or in person?
Both. Online anywhere, or in person in Cape Town. Travel elsewhere can be arranged.
Can you use our client accounts?
Yes, with the right permissions and an NDA. Real accounts make the best case studies.
How is it priced?
Per workshop, depending on length, group size and preparation. I’ll quote once I understand what your team needs.
Let’s talk
Tell me about your team
Use the form to tell me who’s on the team and what they need. I’ll suggest a format and send a quote.
You’ll speak to me, not a sales rep. And I’m the one who works on your account.