Results
Proof, not promises
A real case study with real numbers, and what the people I’ve worked with say about me. Most of my recommendations come from colleagues, managers and clients from my agency years, and I’m proud of every one.
Case study
National online retailer: ROAS from 0.70 to 2.91
A specialist retailer competing with Takealot, Woolworths and Makro on a small budget. In six months: 48% less spend, more than twice the sales value.
In plain EnglishBefore, every R1 spent on ads brought back 70c. After, it brought back R2.91, and the monthly bill halved. The biggest fix was tracking that had been counting page views as sales.
Recommendations
What people say about working with me
From my manager at SearchKings, agency colleagues on accounts like Ford, and clients I’ve coached.
“Dean demonstrates exceptional tenacity and determination in everything he does. His work ethic is unmatched, and he consistently went above and beyond to upskill himself as quickly as possible. Dean possesses a sound technical knowledge of Google Ads, which is instrumental in driving successful campaigns that he manages. He is always up to date with the latest industry trends and best practices. Aside from his technical skills, Dean also cares deeply about the success of our business.”
Brett PerlsteinCEO and Founder, SearchKings Africa
Dean’s manager at SearchKings
“I had the privilege of working with Dean on the Ford South Africa account during his time at Mindshare. Dean has a true passion for his craft and consistently tackles every project with energy, enthusiasm and deep expertise. What stood out most to me was his ability to balance strategic thinking with hands-on execution. He combines a strong command of media fundamentals with a forward-looking perspective.”
Barend StrydomSenior Digital Lead, Strategy and Ecommerce, Mindshare South Africa
Worked with Dean on the Ford South Africa account
“Dean and I worked together at eComplete, where I was the Account Manager and he was the Google Ads specialist. He consistently goes above and beyond. Dean has a natural ability to teach and explain things in a clear, approachable way, which made collaborating with him a valuable learning experience. Not only was it a pleasure to work with Dean, it was also a lot of fun.”
Lisa RousseauDigital Marketer
Account Manager alongside Dean at eComplete
“His ability to analyse numbers is key to his success, with every decision backed up by the data he collects. He has an unbelievable ability to foster relationships with his clients and can place himself into the client’s business seamlessly. I would recommend his services to anyone looking for a specialist who is able to really explain every detail of his work and the numbers to you as a business owner.”
Adam SternPPC Campaign Manager, Powtoon
Worked alongside Dean
“I can confidently say he’s one of the most detail-oriented and customer-focused professionals I’ve come across. His ability to simplify complex Google Ads concepts and make them easy to understand is truly impressive. He creates tailored plans, gives hands-on support, and makes sure his clients feel confident using Google Ads.”
Dillan RamrattanAnalytics Director
Worked with Dean
“Dean is an exceptional PPC advertiser I had the privilege of working with at GroupM. His knowledge of paid media is truly impressive, and he consistently shows a willingness to share his expertise with those around him. His strategic approach to campaign management, combined with his analytical mindset, means every project he touches gets real attention.”
Michelle SwartDigital Media Executive
Worked with Dean at GroupM
“Dean’s expertise goes beyond understanding the mechanics of ad campaigns. He makes sure every detail is optimised daily to drive the best possible results. What sets him apart is his dedication to continuous improvement and his proactive approach, which meant no opportunity for growth was overlooked.”
Anke NelColleague
Worked alongside Dean
“I can confidently say he’s a master at simplifying the complexities of Google Ads. His ability to tailor strategies, deliver hands-on support and empower businesses to grow is unmatched. His dedication to helping others succeed, combined with his technical expertise and approachable teaching style, makes him an invaluable asset.”
Joshua L.Colleague
Worked alongside Dean
“Dean has a remarkable ability to empower businesses and individuals through tailored Google Ads services and training. With his MSc in Digital Marketing, his knowledge is impressive, but it’s his passion for helping clients succeed that sets him apart. He has a unique talent for breaking down complex concepts, making Google Ads accessible for all levels, whether you’re a beginner or fine-tuning your campaigns.”
Valentine MaruzivaPips Cartel Forex Trading Group
Coaching and services client
Recommendations originally shared on LinkedIn, lightly shortened. Worked with Dean? Add a review on Google.
Let’s talk
Start with a free discovery call
Thirty minutes, no charge. We look at what is working, what is not, and whether Google Ads is right for you. If I can help, a proposal follows. If I can’t, I’ll tell you.
2 retainer slots open: 20 hours a month each
You’ll speak to me, not a sales rep. And I’m the one who works on your account.